Traffic safety evaluation of video advertising signs

Transportation Research Record

Volumn , Issue 1937, 2005, Pages 105-112

  Smiley, Alison ^a   Persaud, Bhagwant ^b   Bahar, Geni ^c   Mollett, Calvin ^d   Lyon, Craig ^b   Smahel, Thomas ^a   Leslie Kelman, W ^e  

^a Human Factors North Inc   (Canada)

^b RYERSON UNIVERSITY   (Canada)

^c iTRANS Consulting Inc   (Canada)

^d Regional Municipality of York   (Canada)

^e East Tower   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ACCIDENT PREVENTION; HIGHWAY ACCIDENTS; IMAGE CODING; ROADS AND STREETS; SURVEYS; TRAFFIC CONTROL;

DRIVING HAZARD; EXPRESSWAY; TRAFFIC SAFETY; VIDEO ADVERTISING SIGNS;

MARKETING;

EID: 33645515733     PISSN: 03611981     EISSN: None     Source Type: Journal    
DOI: 10.3141/1937-15     Document Type: Article

References (5)

1. Beijer, D.D. Driver Distraction due to Roadside Advertising. Department of Mechanical and Industrial Engineering, University of Toronto, 2002.
2. Beijer, D., A. Smiley, and M. Eizenman. Observed Driver Glance Behavior at Roadside Advertising. In Transportation Research Record: Journal of the Transportation Research Board, No. 1899, Transportation Research Board of the National Academies, Washington, D.C., 2004, pp. 96-103.
3. Andreassen, D. C. Traffic Accidents and Advertising Signs. Internal Report AIR-000-213. Australian Road Research Board, 1985.
4. Smiley, A., T. Smahel, and M. Eizenman. Impact of Video Advertising Signs on Driver Fixation Patterns. In Transportation Research Record: Journal of the Transportation Research Board, No. 1899, Transportation Research Board of the National Academies, Washington, D.C., 2004, pp. 76-83.
5. Hall, J. W., and V. M. Lorenz. Characteristics of Construction-Zone Accidents. In Transportation Research Record 1230, TRB, National Research Council, Washington, D.C., 1989, pp. 20-27.