Impact of video advertising on driver fixation patterns

Transportation Research Record

Volumn , Issue 1899, 2004, Pages 76-83

  Smiley, Alison ^a   Smahel, Thomas ^a   Eizenman, Moshe ^b  

^a Human Factors North Inc   (Canada)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ACCIDENT PREVENTION; DATA PROCESSING; SPEED CONTROL; STREET TRAFFIC CONTROL; TRAFFIC SIGNALS; TRAFFIC SIGNS; VIDEO SIGNAL PROCESSING;

DRIVER DISTRACTION; DRIVER FIXATION PATTERNS; TRAFFIC SAFETY; VIDEO ADVERTIZING;

AUTOMOBILE DRIVERS;

EID: 15744396061     PISSN: 03611981     EISSN: None     Source Type: Journal    
DOI: 10.3141/1899-10     Document Type: Conference Paper

References (8)

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