The comparison of structure differences between internet marketing and traditional marketing

International Journal of Management and Enterprise Development

Volumn 3, Issue 4, 2006, Pages 397-417

  Chen, Ching Yaw ^a,b  

^a SHU TE UNIVERSITY   (Taiwan)

^b Department of Business ^*  (Taiwan)

Author keywords

4P; 8P; Electronic commerce; Internet marketing; Traditional marketing

Indexed keywords

EID: 33645317600     PISSN: 14684330     EISSN: 17418127     Source Type: Journal    
DOI: 10.1504/IJMED.2006.009088     Document Type: Review

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