Characteristics and internet marketing strategies of online auction sellers

International Journal of Internet Marketing and Advertising

Volumn 1, Issue 1, 2004, Pages 24-37

  Becherer, Richard C ^a   Halstead, Diane ^a  

^a UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

Author keywords

e commerce; eBay; internet marketing; online auctions

Indexed keywords

EID: 33645313362     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2004.003688     Document Type: Article

References (26)

1. Guay, D. and Ettwein, J. (1998) ‘Internet commerce basics’, Electronic Markets, Vol. 8, No. 1, pp.12–15.
2. Standifird, S. (2001) ‘Reputation and e-commerce: eBay auctions and the asymmetrical impact of positive and negative ratings’, Journal of Management, Vol.27, No. 3, pp.279–295.
3. Sheehan, K.B. and Doherty, C. (2001) ‘Re-weaving the web: integrating print and online communications’, Journal of Interactive Marketing, Vol. 15, No. 2, pp.47–59.
4. Collett, S. (2000) ‘J.C. Penney to add online service’, Computerworld, Vol. 34, No. 4, pp.18–19.
5. Freedman, D. (2000) ‘Can you survive the eBay economy?’, Inc., Vol. 22, No. 3, pp.88–95.
6. Oberndorf, S. (1999) ‘Getting a piece of the action’, Catalog Age, 5–7 August.
7. Reda, S. (2000) ‘Retailers migrate to on-line’, Stores, September, Vol. 82, No. 9, pp.138–140.
8. Warner, M. (2000) ‘Going pro on eBay’, Fortune, Vol. 141, No. 7, pp.250–252.
9. Hoffman, D.L. and Novak, T.P. (1996) ‘Marketing in hypermedia computer-mediated environments: conceptual foundations’, Journal of Marketing, Vol. 60, No. 3, pp.50–68.
10. Van den Poel, D. and Leunis, J. (1999) ‘Consumer acceptance of the internet as a channel of distribution’, Journal of Business Research, Vol. 45, pp.249–256.
11. Machlis, S. (1998) ‘Online auction services thriving’, Computerworld, Vol. 32, No. 24, pp.1, 17.
12. Woolley, S. (1998) ‘E-muscle’, Forbes, Vol. 161, No. 5, p.204.
13. Wingfield, N. (2001) ‘Ebay watch: corporate sellers put the online auctioneer on even faster track’, The Wall Street Journal, A1.
14. Cohen, A. (2002) The Perfect Store: Inside eBay, Little Brown & Company, 1st edition, June.
15. Porter, M. (1985) Competitive Advantage, Creating and Sustaining Superior Performance, New York, The Free Press.
16. Millman, H. (1998) ‘Online auctions are changing the face of retail landscape’, InfoWorld, Vol. 20, No. 10, p.77.
17. Shankar, V., Rangaswamy, A. and Pusateri, M. (1999) ‘The online medium and customer price sensitivity’, Working Paper, Smeal College of Business, Penn State University, PA.
18. Business Wire (2002) ‘EBay to acquire services PayPal: shared mission will expand platforms and benefit consumers: eBay announces results for second quarter’, Available from: http://Businesswire.com/can-index.html [Accessed 8 July 2002].
19. Riedman, P. (1999) ‘Marketers score with integration’, Advertising Age, Available from: http://www.adage.com
20. Kehoe, C., Pitkow, J., Sutton, K., Aggarwal, G. and Rogers, J.D. (1998) GVU Tenth WWW User Survey, Available from: http://www.gvu.gatech.edu/user_surveys/survey-1998-10/tenthreport.html
21. Spence, H.E., Engel, J.F. and Blackwell, R.D. (1970) ‘Perceived risk in mail-order and retail store buying’, Journal of Marketing Research, Vol. 7, August, pp.364–369.
22. Festervand, T.A., Snyder, D.R. and Tsalikis, J.D. (1986) ‘Influence of catalog versus store shopping and prior satisfaction on perceived risk’, Journal of the Academy of Marketing Science, Vol. 14, Winter, pp.28–36.
23. Jasper, C.R. and Ouellete, S.J. (1994) ‘Consumers’ perception of risk and the purchase of apparel from catalogs’, Journal of Direct Marketing, Vol. 8, Spring, pp.23–36.
24. Akaah, I.P. and Korgaonkar, P.K. (1988) ‘A conjoint investigation of the relative importance of risk relievers in direct marketing’, Journal of Advertising Research, August/September, pp.38–44
25. Oliver, R.W. (1999) ‘Channels unlimited’, Management Review, Vol. 88, October, pp.12–13.
26. Lewis, D. (2000) ‘Retailer thinks auction will smooth waters’, Internet Week, Vol. 832, 9 October, p.78.