Communicating mission: An analysis of academic library web sites

Journal of Academic Librarianship

Volumn 32, Issue 2, 2006, Pages 148-154

  Kuchi, Triveni ^a  

^a Rutgers University Libraries   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645067116     PISSN: 00991333     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.acalib.2005.12.006     Document Type: Article

References (36)

1. The term libraries in this paper refers to academic libraries.
2. Lyndon Pugh Change Management in Information Services 2000 Gower Publishing Limited Brookfield, Vermont 1-16
3. Peter Brophy The Academic Library 2000 Library Association Publishing London 41
4. Bill Quirke Communicating Corporate Change 1996 McGraw-Hill Publishing Company England 92
5. Eileen Elliott de Saez Marketing Concepts for Libraries and Information Services 2002 Facet Publishing London 100-112
6. Katharina J. Blackstead Eric C. Shoaf "Synergy in Library Public Relations, Marketing, and Development Activities" Rashelle S. Karp Powerful Public Relations: A How-to Guide for Libraries 2002 American Library Association Chicago, IL 2
7. John W. Graham Wendy C. Havlick Mission Statements: A Guide to the Corporate and Nonprofit Sectors 1994 Garland Publishing, Inc. New York 7
8. Thea M. van der Geest, Web site Design is Communication Design (Philadelphia: John Benjamins Publishing co., 2001)
9. Hill L.N. "Public Relations Practitioner's Perception of the World Wide Web as a commonications Tool," Public Relations Review 2000 26 3151 31
10. Stephanie Rogers Bangert, "Tthinking Boldly! College and University Library Mission Statements as Roadsigns to the Future," (1997), http://www.ala.org/ala/acrlbucket/nashville1997pap/bangert.htm (accessed November 10, 2004)
11. Peter Brophy "The Mission of the Academic Library" British Journal of Academic Librarianship 6 1991 135-147
12. Ibid., Brophy (2000)
13. Ronald A. Dubberly "Why You Must Know Your Library's Mission" Public Libraries 22: (Fall 1983) 89-90
14. Larry Hardesty Jamie Hastreiter David Henderson "Development of College Library Mission Statements" Journal of Library Administration 9 1988 11-34
15. Gary Hartzell "Promises You Can't Keep" School Library Journal 49 (December 2002) 31
16. Cornelius Hastreiter David Henderson Mission Statements for College Libraries, Clip note #28 1999 Association of College and Research Libraries, American Library Association Chicago, IL
17. Peter Hernon Ellen Altman "Your Mission Should You Choose to Accept..." in Assessing Service Quality: Satisfying the Expectations of Library Customers 1998 American Library Association Chicago, IL
18. Betty J. Turock Andrea Pedolsky Creating a Financial Plan: A How-to-Do-It Manual for Librarians 1992 Neal Schuman Publishers New York
19. Linda Wallace Andrea Pedolsky Libraries, Mission and Marketing: Writing Mission Statements that Work 2004 American Library Association Chicago, IL
20. Hardesty, Hastreiter, and Henderson, "Development of College..." p. 25.
21. Hernon and Altman, "Your Mission should you choose to accept..." pp. 28-29.
22. Hardesty, Hastreiter, and Henderson, "Development of College..." p. 25.
23. Hartzell, "Promises You Can't Keep" p. 31.
24. Hastreiter and Henderson, Mission Statements for... p. 3.
25. Dubberly, "Why you must know... p. 89.
26. Hastreiter and Henderson, Mission Statements for... p. 3.
27. Bangert, "Thinking Boldly!..." pp. 14-15.
28. Brophy, "The Mission of the Academic..." p. 138 and p. 140.
29. For a thorough stakeholder analysis, see Bryson (1995) and Freeman (1984). John M. Bryson, Strategic Planning for Public and Nonprofit Organizations: A Guide To Strengthening And Sustaining Organizational Achievement, 3rd edition. (San Francisco, California: Jossey-Bass Publishers, 1995);
30. Edward R. Freeman, Strategic Management: A stakeholder approach (Boston, Mass.: University of Minnesota. Pitman, 1984).
31. The main page of a library Web site is considered to be the first page or home page of the Web site.
32. For instance see: Louis Rosenfield and Peter Morville, Information Architecture for the World Wide Web (O'Rielly, Sebastopol, California, 1998);
33. Jan H. Spridakis "Guidelines for Authoring Comprehensible Web Pages and Evaluating their Success" Technical Communication 47 (August 2000) 359-383
34. Patrick Hastreiter Sarah Horton Web Style Guide Basic Design Principles for Creating Web Sites 1999 Yale University Press New Haven and London
35. For the purposes of analysis, the study granted the benefit of the doubt to such libraries as having the presence of mission on their library Web sites.
36. Quirke, Communicating Corporate... p. 92.