Ethics and value creation in business research: Comparing two approaches

European Journal of Marketing

Volumn 40, Issue 3-4, 2006, Pages 328-351

  Lindfelt, Lise Lotte ^a   Törnroos, Jan Åke ^a  

^a ÅBO AKADEMI UNIVERSITY   (Finland)

Author keywords

Business ethics; Finland; Industrial marketing; Paper industry; Stakeholder analysis

Indexed keywords

EID: 33645017433     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610648084     Document Type: Article

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