Science in advertising: Uses and consumptions in the Italian press

Public Understanding of Science

Volumn 15, Issue 2, 2006, Pages 207-220

  Pitrelli, Nico ^a   Manzoli, Federica ^b   Montolli, Barbara ^a  

^a SISSA   (Italy)

^b SISSA International School of Advanced Studies ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644923510     PISSN: 09636625     EISSN: 13616609     Source Type: Journal    
DOI: 10.1177/0963662506061126     Document Type: Article

References (44)

1. Barthes, R. (1957) Mythologies, trans. A. Lavers. London: Paladin, 1973.
2. Barthes, R. (1964) The Rhetoric of the Image: Image, Music, Text, trans. S. Heath. London: Fontana, 1977.
3. Battistini, A. (1981) "Scienza e retorica: l'esempio di Galileo", in M.L. Altieri Biagi (ed.) Come si legge un testo, pp. 77 - 100. Milano: Mursia.
4. Baudrillard, J. (1994) Il sogno della merce. Milano: Lupetti.
5. Bauer, M.W. and Gaskell, G. (eds) (2002) Biotechnology: The Making of a Global Controversy. Cambridge: Cambridge University Press.
6. Bauer, M.W., Durant, J., Ragnarsdottir, A. and Rudolphsdottir, A. (1995) Science and Technology in the British Press, 1946-1990. London: The Science Museum.
7. Borgna, P. (2001) Immagini pubbliche della scienza. Gli italiani e la ricerca scientifica e tecnologica. Torino: Edizioni di comunit'a.
8. British Association for the Advancement of Science (2005) What We Know and What We Don't Know about Science in Society. London: British Association for the Advancement of Science. Available: http://www.the-ba.net/NR/rdonlyres/ CE852B1D-7699-43A1-91C4-382DB5877D45/0/ConnectingScience_review.pdf (accessed 5 August 2005).
9. Bucchi, M. and Mazzolini, G.R. (2003) "Big Science, Little News: Science Coverage in the Italian Daily Press, 1946-1997," Public Understanding of Science 12: 7 - 24.
10. Calsamiglia, H. (1998) "Crónica de una ciencia anunciada. Reflexiones sobre el nuevo discurso publicitario de las empresas biotecnológicas," Quark 12: 19 - 28. Available: http://www.imim.es/ quark/12/Default.htm (accessed 5 August 2005).
11. Chavot, P. and Masseran, A. (2003) "Media in the Six Countries: Differences and Common Trends", in U. Felt (ed.) OPUS, Optimising Public Understanding of Science and Technology - Final Report. Chapter 3.1: Media and the Communication of Science and Technology, pp. 118 - 128. Vienna: University of Vienna. Available: http://www.univie.ac.at/virusss/opus/mpapers.html (accessed 5 August 2005).
12. Douglas, M. and Isherwood, B. (1979) The World of Goods. New York: Basic Books.
13. Durant, J., Bauer, M.W. and Gaskell, G. (eds) (1998) Biotechnology in the Public Sphere. London: The Science Museum.
14. Dyer, G. (1982) Advertising as Communication. New York: Metheun & Co.
15. Eco, U. (1964) Apocalittici e integrati. Milano: Bompiani.
16. Eco, U. (1979) The Role of the Reader: Exploration in the Semiotics of Texts. Bloomington and London: Indiana University Press.
17. Einsiedel, E.F. (1992) "Framing Science and Technology in the Canadian Press," Public Understanding of Science 1: 89 - 101.
18. Eurobarometer 55.2 (2001) Europeans, Science and Technology. Brussels: European Commission DG Research. Available: http://europa.eu.int/comm/research/ press/2001/pr0612en-report.pdf (accessed 5 August 2005).
19. European Commission (2002) Report from the Expert Group Benchmarking the Promotion of RTD Culture and Public Understanding of Science. Available: ftp://ftp.cordis.lu/pub/era/docs/bench_pus_0702.pdf (accessed 5 August 2005).
20. Fabris, G. (2002) La pubblicit'a, teorie e prassi. Milano: Franco Angeli.
21. Floch, J.M. (2000) Visual Identities. London: Continuum.
22. Gibbons, M. (1999) "Science's New Social Contract with Society," Nature 402 (SUPP). C81 - C84.
23. Gregory, J. and Miller, S. (1998) Science in Public: Communication, Culture and Credibility. New York: Plenum.
24. Guerrero, R., Merc'e, P. and Carmen, C. (2004) "Misuse of Science in Advertising," paper presented at the 8th PCST (International Network on Public Communication of Science and Technology) Conference, Barcelona, 3 - 6 June. Available: http://www.pcst2004.org/ing/pdf/Parallel_Session_3.pdf (accessed 5 August 2005).
25. Hansen, A. (1994)" Journalistic Practices and Science Reporting in the British Press," Public Understanding of Science 3: 111 - 134.
26. Hargreaves, I., Lewis, J. and Speers, T. (2003) Towards a Better Map: Science, the Public and the Media. Swindon: Economic and Social Research Council.
27. House of Lords Select Committee on Science and Technology (2000) Science and Society, Third Report, 23 February. London: HMSO.
28. Kass, G. (ed.) (2001) Open Channels: Public Dialogue in Science and Technology, Post report 153. London: Parliamentary Office of Science and Technology. Available: http://www.parliament.uk/post/pr153.pdf (accessed 5 August 2005).
29. Lewenstein, B.V. (1995) "Science and the Media", in S. Jasanoff, G.E. Markle, J.C. Petersen and T. Pinch (eds) Handbook of Science and Technology Studies, pp. 343 - 360. Thousand Oaks, CA and London: SAGE Publications.
30. Miller, S. (2001) "Public Understanding of Science at the Crossroads," Public Understanding of Science 10: 115 - 120.
31. Moirand, S.C. (2003) "Communicative and Cognitive Dimensions of Discourse on Science in the French Mass Media," Discourse Studies 5: 175 - 206.
32. Montolli, B. (2002) "Permanent Observatory on Science Communication through the Media," JCOM 1 (3). September 2002. Available: http://jcom.sissa.it/focus/foc010301.html (accessed 5 August 2005).
33. Mortara Garavelli, B. (2000) Manuale di retorica. Milano: Bompiani.
34. Myers, G.A. (1999) Ad Worlds: Brands, Media, Audiences. London: Arnold.
35. Myers, G.A. (2003) "Discourse Studies of Scientific Popularization: Questioning the Boundaries," Discourse Studies 5: 265 - 279.
36. Nelkin, D. (1995) Selling Science: How the Press Covers Science and Technology, revised edn. New York: W.H. Freeman.
37. Packard, V. (1957) The Hidden Persuaders. London: Longmans, Green & Co.
38. Pellechia, M.G. (1997) "Trends in Science Coverage: A Content Analysis of Three US Newspapers," Public Understanding of Science 6: 49 - 68.
39. Peters, H.P. (2000) "From Information to Attitudes? Thoughts on the Relationship between Knowledge about Science and Technology and Attitudes toward Technology", in M. Dierkes and C. von Grote (eds) Between Understanding and Trust: The Public, Science and Technology, pp. 265 - 286. Amsterdam: Harwood.
40. Special Eurobarometer 224/Wave 63.1 (2005) Europeans, Science and Technology. Brussels: European Commission DG Research.
41. Taelman, M. (2004) "Amount, Type and Value of Science in Publicity," Master in Communication Sciences thesis, Vrije Universiteit Brussel.
42. van Dijck, J. (2003) "After the 'Two Cultures': Toward a '(Multi)cultural' Practice of Science Communication," Science Communication 25: 177 - 190.
43. Yearly, S. (2000) "What Does Science Mean in the 'Public Understanding of Science'?", in M. Dierkes and C. von Grote (eds) Between Understanding and Trust: The Public, Science and Technology, pp. 217 - 236. Amsterdam: Harwood.
44. Wynne, B. (1995) "Public Understanding of Science", in S. Jasanoff, G.E. Markle, J.C. Petersen, and T. Pinch (eds) Handbook of Science and Technology Studies, pp. 361 - 388. Thousand Oaks, CA and London: SAGE Publications.