Brand key performance indicators as a force for brand equity management

Journal of Advertising Research

Volumn 45, Issue 2, 2005, Pages 187-197

  Rubinson, Joel ^a   Pfeiffer, Markus ^a  

^a Vivaldi Partners   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644906903     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050208     Document Type: Review

References (8)

1. AAKER, DAVID A., and ERICH JOACHIMSTHALER. Brand Leadership. New York: The Free Press, 2000.
2. BALDINGEB, ALLAN, and JOEL RUBINSON. "Brand Loyalty: The Link between Attitudes and Behavior." Journal of Advertising Research 36, 6 (1996): 22-34.
3. EHRENBERG, ANDREW S. C., GERALD J. GOODHARDT, and T. PATRICK BARWISE. "Double Jeopardy Revisited." Journal of Marketing 54, 3 (1990): 82-91.
4. HAIR, JOSEPH F., JR., ROLFH E. ANDERSON, RONALD L. TATHAM, and WILLIAM C. BLACK. Multivariate Data Analysis. Englewood Cliffs, NJ: Prentice-Hall, 1998.
5. KELLER, KEVIN LANE. Strategic Brand Management, 2nd ed. Englewood Cliffs, NJ: Prentice-Hall, 2003.
6. JOHNSON, TOD. "Seventeen Years of Brand Loyalty Trends: What Do They Tell Us?" PMAA Conference, March 3, 1992.
7. ROBINSON, JOEL. "Brand Strength Means More Than Market Share." Journal of Advertising Research 19, 5 (1979): 83-87.
8. RUBINSON, JOEL. "A Framework for Growth." Marketing Research 17, 2 (2005): 15-20.