Knowledge acquisition and revision using neural networks: An application to a cross-national study of brand image perception

Journal of the Operational Research Society

Volumn 57, Issue 3, 2006, Pages 231-240

  Setiono, R ^a   Pan, S L ^a   Hsieh, M H ^b   Azcarraga, A ^c  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b YUAN ZE UNIVERSITY   (Taiwan)

^c DE LA SALLE UNIVERSITY   (Philippines)

Author keywords

Global brand image perceptions; Knowledge revision; Knowledge transfer; Neural networks

Indexed keywords

IMAGE ANALYSIS; KNOWLEDGE BASED SYSTEMS; NEURAL NETWORKS;

GLOBAL BRAND IMAGE PERCEPTIONS; KNOWLEDGE MANAGEMENT; KNOWLEDGE REVISION; KNOWLEDGE TRANSFER;

KNOWLEDGE ACQUISITION;

EID: 33644617748     PISSN: 01605682     EISSN: 14769360     Source Type: Journal    
DOI: 10.1057/palgrave.jors.2602006     Document Type: Article

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