Korean women's clothing brand loyalty

Journal of Fashion Marketing and Management: An International Journal

Volumn 6, Issue 3, 2002, Pages 206-222

  oh, Jungmi ^a   Fiorito, Susan S ^b  

^a Florida State University ^*  (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Brand loyalty; Clothing; Consumer behaviour; Customer satisfaction; Shopping

Indexed keywords

BRANDING; CLOTHING INDUSTRY; CONSUMER RESEARCH; CONSUMPTION; FASHION; WOMENSWEAR;

EID: 3342994273     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020210441328     Document Type: Article

References (43)

1. Assel, H. (1984), Consumer Behavior and Marketing Action, Kent Publishing, Boston, MA.
2. Carman, J.M. (1970), “Correlates of brand loyalty: some positive results”, Journal of Marketing Research, Vol. 7, pp. 67-76.
3. Chun, S. (1992), “Clothes: a question of quality”, Business Korea, Vol. 10 No. 5, pp. 60-1.
4. Copeland, M.T. (1923), “Relation of consumer buying habits to marketing methods”, Harvard Business Review, Vol. 4, pp. 283-9.
5. Coulson, J.S. (1966), “Buying decisions with the family and consumer-brand relationship”, in Newman, J.W. (Ed.), On Knowing the Consumer, Wiley, New York, NY, pp. 59-66.
6. Cunningham, R.M. (1956), “Brand loyalty – what, where, how much?”, Harvard Business Review, Vol. 34, pp. 116-28.
7. Day, G.S. (1969), “A two-dimensional concept of brand loyalty”, Journal of Advertising Research, Vol. 9 No. 3, pp. 29-35.
8. Engel, J.E. and Blackwell, R.D. (1982), Consumer Behavior, The Dryden Press, New York, NY.
9. Evans, M. (1989), “Consumer behavior towards fashion’’, European Journal of Marketing, Vol. 23 No. 1, pp. 63-9.
10. Farley, J.U. (1964), “Brand loyalty and the economic of information”, Journal of Business, Vol. 37 No. 4, pp. 370-81.
11. Feinberg, R.A., Mataro, L. and Burroughs, W.J. (1992), “Clothing and social identity”, Clothing and Textiles Research Journal, Vol. 11 No. 1, pp. 18-23.
12. Forsythe, S.M. (1991), “Effect of private, designer, and national brand names on shoppers’ perception of apparel quality and price”, Clothing and Textiles Research Journal, Vol. 9 No. 2, pp. 1-6.
13. Frank, R.E., Douglas, S.P. and Polli, R.E. (1968), “Household correlates of brand loyalty for grocery products”, Journal of Business, Vol. 41 No. 3, pp. 237-45.
14. Guest, L.P. (1942), “The genesis of brand awareness”, Journal of Applied Psychology, Vol. 26, pp. 800-8.
15. Guest, L.P. (1944), “A study of brand loyalty”, Journal of Applied Psychology, Vol. 28, pp. 16-27.
16. Guest, L.P. (1955), “Brand loyalty: twelve years later”, Journal of Applied Psychology, Vol. 39, pp. 405-8.
17. Guest, L.P. (1964), “Brand loyalty revisited: a twenty year report”, Journal of Applied Psychology, Vol. 48, pp. 93-7.
18. Harp, S.S., Hlavaty, V. and Horridge, P.E. (2000), “South Korean female apparel market segments based on store attributes”, Journal of Retailing and Consumer Services, Vol. 7, pp. 161-70.
19. Hofstede, G. (1980), Cultural Consquences: International Differences in Work-related Values, Sage Publications, Beverly Hills, CA.
20. Jacoby, J. and Chestnut, R.W. (1978), Brand Loyalty Measurement and Management, John Wiley & Sons, New York, NY.
21. Jacoby, J. and Kyner, D.B. (1973), “Brand loyalty vs repeat purchasing behavior”, Journal of Marketing Research, Vol. 10 No. 1, pp. 1-9.
22. Jin, B. (1991), “A study on the determinant variables of brand loyalty related to clothing items”, unpublished thesis, Yonsei University, Seoul.
23. Jin, B. and Koh, A. (1999), “Differences between South Korea male and female consumers in the clothing brand loyalty formation process: model testing”, Clothing and Textiles Research Journal, Vol. 17 No. 3, pp. 117-27.
24. Kim, J. (1993), “Consumer's brand loyalty in clothing purchase decision process”, unpublished master thesis, Seoul National University, Seoul.
25. Kim, M. (1988), “A study of clothing evaluation criteria of various clothing items”, Journal of the Korean Society of Clothing and Textiles, Vol. 12 No. 2, pp. 249-57.
26. Kim, S. and Rhee, Y. (1995), “Consumer's clothing brand loyalty and clothing buying behavior”, Journal of the Korean Society of Clothing and Textiles, Vol. 19 No. 4, pp. 602-14.
27. Kim, Y. and Han S. (2000), “Perceived images of retail stores and brands: comparison among three ethnic consumer groups”, Journal of Family and Consumer Sciences, Vol. 92 No. 3, pp. 58-61.
28. Kuehn, A.A. (1972), “Consumer brand choice as a learning process”, Journal of Advertising Research, Vol. 2, pp. 10-7.
29. Lee, M. and Burns L.D. (1993), Self-consciousness and clothing purchases criteria of Korean and United States college women”, Clothing and Textiles Research Journal, Vol. 11 No. 4, pp. 32-40.
30. Light, L. (1997), “Brand loyalty management: the basis for enduring profitable growth”, Direct Marketing, Vol. 59 No. 11, pp. 36-43.
31. Mitchell, A. (1997), “The secret of a good relationship”, Marketing Week, Vol. 20 No. 22, pp. 20-1.
32. Oh, J. and Huh, K. (1995), “A study on the development of jeans via conjoint analysis”, Journal of the Korean Society of Clothing and Textiles, Vol. 19 No. 3, pp. 448-62.
33. Olson, J.C. and Jacoby, J. (1971), “A construct validation study of brand loyalty’’, Proceedings of the 79th Convention of the American Psychological Association, pp. 657-8.
34. Onkvisit, S. and Shaw, J.J. (1987), “Self-concept and image congruence: some research and managerial implications”, The Journal of Consumer Marketing, Vol. 4 No. 1, pp. 13-23.
35. Reda, S. (1996), “Brand loyalty rules sporting goods market”, Stores, Vol. 78 No. 4, pp. 85-6.
36. Shim, S. and Kotsiopulos, A. (1991), “Big and tall mean as apparel shoppers: consumer characteristics and shopping behavior”, Clothing and Textiles Research Journal, Vol. 9 No. 2, pp. 16-24.
37. Sproles, G.B. (1979), Fashion: Consumer Behavior Toward Dress, Burgess Publishing, Minneapolis, MN.
38. Sproles, G.B. and Kendall, E.L. (1986), “A methodology for profiling consumer decision-making styles”, Journal of Consumer Affairs, Vol. 20 No. 2, pp. 267-79.
39. Textiles Consumer (1999), “Will apparel consumers respond to global marketing strategies?”, Vol. 15, October,
40. Tucker, W.T. (1964), “The development of brand loyalty”, Journal of Marketing Research, Vol. 1, pp. 32-5.
41. Workman, J. (1988), “Trait inference based on perceived ownership of designer brand name or store brand jeans”, Clothing and Textiles Research Journal, Vol. 6 No. 4, pp. 22-4.
42. Yoon, J.H. (1996), “Is Korea ready to accept direct penetration by international fashion industries?”, Business Korea, Vol. 13 No. 6, pp. 32-5.
43. Zinkhan, G.M. and Prenshaw, P.J. (1994), “Good life images and brand name association: evidence from Asia, America, and Europe”, Advances in Consumer Research, Vol. 21, pp. 159-64.