An approach to product family positioning based on shared surplus

Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference - DETC2005

Volumn 5, Issue , 2005, Pages 447-454

  Zhang, Yiyang ^a   Jiao, Jianxin ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; CUSTOMER SATISFACTION; MARKETING; MATHEMATICAL MODELS;

CUSTOMER PREFERENCES; ENGINEERING COSTS; SHARED SURPLUS MODEL; TARGET MARKET SEGMENTS;

PRODUCT DEVELOPMENT;

EID: 33244494249     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/detc2005-85560     Document Type: Conference Paper

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