Pricing strategies to maximize revenues in the lodging industry

International Journal of Hospitality Management

Volumn 25, Issue 1, 2006, Pages 91-107

  Collins, Michael ^a   Parsa, H G ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

Branding; Hospitality; Hotels; Marketing; Price endings; Pricing; Strategy

Indexed keywords

EID: 33144454626     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2004.12.009     Document Type: Article

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