ONE-TO-ONE MARKETING ON THE INTERNET

Proceedings of the 20th International Conference on Information Systems, ICIS 1999

Volumn , Issue , 1999, Pages 93-102

  Dewan, Rajiv ^a   Jing, Bing ^a   Seidmann, Abraham ^a  

^a UNIVERSITY OF ROCHESTER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; INFORMATION USE; MARKETING;

CONDITION; CUSTOM PRODUCTS; CUSTOMISATION; CUSTOMIZED PRODUCTS; LEARN+; MARKETING IS; MIXED STRATEGY; ONE-TO-ONE MARKETING; STANDARD PRODUCTS; TECHNOLOGY MARKETINGS;

COSTS;

EID: 0242453660     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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