Comparison of election predictions, voter certainty and candidate choice on political polls

International Journal of Market Research

Volumn 40, Issue 4, 1998, Pages 337-346

  Flannelly, Kevin J ^a   Flannelly, Laura T ^b   McLeod, Malcolm S ^c  

^a Marketing Research Institute   (Netherlands)

^b UNIVERSITY OF HAWAII   (United States)

^c Center for Psychosocial Research   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042912205     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (10)

1. BUCHANAN, W. (1986). Election predictions: an empirical assessment. Public Opinion Quarterly, 50, pp 222-227.
2. CAMPBELL, J.E. (1996). The trial-heat presidential forecasting model, certainty, and political campaigns. American Political Quarterly, 24, 4, pp 408-433.
3. CRESPI, I. (1988). Pre-election polling: sources of accuracy and error. New York: Russel Sage.
4. CREWE, I. (1993). A nation of liars? Opinion polls and the 1992 election. Journal of the Market Research Society, 35, 4, pp 341-359.
5. CURTICE, J. (1997a). Are the opinion polls ready for 1977? Journal of the Market Research Society, 39, 2, pp 317-330.
6. CURTICE, J. (1997b). So how well did they do? The polls in the 1997 election. Journal of the Market Research Society, 39, 3, pp 449-461.
7. CURTICE, J. & SPARROW, N. (1997). How accurate are traditional quota opinion polls? Journal of the Market Research Society, 39, 3, pp 433-448.
8. ERIKSON, R.S. & SIGELMAN, L. (1995). Poll-based forecasts of midterm congressional election outcomes: do the pollsters get it right? Public Opinion Quarterly, 59, pp 589-605.
9. FLANNELLY, K.J. & MCLEOD, M.S., Jr. (1991). Predicting consumer demand for alternative transportation services among suburban commuters. Transportation Research Record, 1280, pp 73-81.
10. FLANNELLY, K.J., MCLEOD, M.S., Jr., FLANNELLY, L. & BEHNKE, R.W. (1992). Direct comparison of commuters' interests in using different modes of transportation. Transportation Research Record, 1321, pp 90-96.