How accurate are traditional quota opinion polls?

International Journal of Market Research

Volumn 39, Issue 3, 1997, Pages 433-448

  Curtice, John ^a   Sparrow, Nick ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b ICM Research   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042867319     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078539703900302     Document Type: Article

References (14)

1. BROOK, L. & TAYLOR, B. The British Election Panel Study (BEPS) 1992-95: Interim Technical Notes. CREST Working Paper No. 41.
2. BUTLER, D. & STOKES, D. (1974). Political change in Britain. London: Macmillan.
3. CURTICE, J. (1977). Are the opinion polls ready for 1997? Journal of the Market Research Society, 39, 2, pp 317-30.
4. HUSBANDS, C. (1987). The telephone study of voting intentions in the June 1987 General Election. Journal of the Market Research Society, 29, 4, pp 405-11.
5. HIMMELWEIT, H., BIBERIAN, M. & STOCKDALE, J. (1978). Memory for past vote: implications of a study in recall. British Journal of Political Science, 8, 4, pp 365-384.
6. JOWELL, R., HEDGES, B., LYNN, P., FARRANT, G., & HEATH, A. (1993). The 1992 British Election. The failure of the polls. Public Opinion Quarterly, 57, 2, pp 238-63.
7. KELLNER, P. (1996a). Why the polls still get it wrong. The Observer, 15 September.
8. KELLNER, P. (1996b). Spiral of truth. British Journalism Review, 7, pp 20-27.
9. MARKET RESEARCH SOCIETY (1994). The opinion polls and the 1992 General Election. London: The Market Research Society.
10. MARSH, C. (1985). Back on the bandwagon: the effects of opinion polls on public opinion. British Journal of Political Science, 15, 1, pp 51-74.
11. MILLER, W. L. (1987), The British voter and the telephone in the 1983 election. Journal of the Market Research Society, 29, 1, pp 67-821
12. O'BRIEN, S. & FORD, R. (1988). Can we at last say goodbye to social class? An examination of the usefulness and stability of some alternative methods of measurement. Journal of the Market Research Society, 30, 3, pp 289-332.
13. SPARROW, N. & TURNER, J. (1995). Messages from the spiral of silence: developing more accurate market information in a more uncertain political climate. Journal of the Market Research Society, 37, 4, pp 357-83.
14. WORCESTER, R. (1996). Political opinion polling - 95 percent expertise and 5 percent luck. Journal of the Royal Statistical Society Series A 159, 1, pp 5-20