E-CLV: A modeling approach for customer lifetime evaluation in e-commerce domains, with an application and case study for online auction

Information Systems Frontiers

Volumn 7, Issue 4-5, 2005, Pages 421-434

  Etzion, Opher ^a,b,c,d   Fisher, Amit ^a,b   Wasserkrug, Segev ^a,e  

^a IBM RESEARCH   (United States)

^b IBM HAIFA RESEARCH LAB   (Israel)

^c TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

^d NGITS Workshop Series ^*  (Israel)

^e IBM's Haifa Research Lab (HRL)   (Israel)

Author keywords

Customer lifetime value; e commerce recency frequency monetary; Markov chain

Indexed keywords

CUSTOMER LIFETIME VALUE; E-COMMERCE RECENCY FREQUENCY MONETARY; MARKOV CHAIN;

ALGORITHMS; CUSTOMER SATISFACTION; DATA MINING; MATHEMATICAL MODELS;

ELECTRONIC COMMERCE;

EID: 29844441930     PISSN: 13873326     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10796-005-4812-6     Document Type: Article

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