Building an online purchasing behavior analytical system with neural network

Management Information Systems

Volumn 6, Issue , 2002, Pages 225-237

  Wang, Mo ^a   Rees, S J ^a   Liao, S Y ^b  

^a STAFFORDSHIRE UNIVERSITY   (United Kingdom)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

BACK-PROPAGATION NEURAL NETWORK (BPNN); CUSTOMER RELATIONSHIP MANAGEMENT; MULTIPLE DISCRIMINATE ANALYSIS (MDA); ONLINE PURCHASING;

BACKPROPAGATION; CUSTOMER SATISFACTION; DATA MINING; DATA REDUCTION; DATABASE SYSTEMS; MATHEMATICAL MODELS; NEURAL NETWORKS; STATISTICAL METHODS; WEBSITES;

ONLINE SYSTEMS;

EID: 2942724383     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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