Product Ownership as a Moderator of Self-Congruity Effects

Marketing Letters

Volumn 10, Issue 1, 1999, Pages 75-86

  Barone, Michael J ^a   Shimp, Terence A ^b   Sprott, David E ^c  

^a IOWA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Evaluative judgments; Moderator effects; Ownership; Self concept; Self congruity effects

Indexed keywords

EID: 0346977853     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/a:1008091225061     Document Type: Article

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