ERP marketing and Italian SMEs

European Management Journal

Volumn 23, Issue 5, 2005, Pages 590-598

  Morabito, Vicenzo ^a   Pace, Stefano ^a   Previtali, Pietro ^b  

^a BOCCONI UNIVERSITY   (Italy)

^b UNIVERSITY OF PAVIA   (Italy)

Author keywords

BtoB selling; Enterprise resource planning; ERP; Italy; Project marketing; Sales processes; SMEs

Indexed keywords

EID: 29244438466     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.emj.2005.09.014     Document Type: Article

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