A cognitive map simulation approach to adjusting the design factors of the electronic commerce web sites

Expert Systems with Applications

Volumn 24, Issue 1, 2003, Pages 1-11

  Lee, Kun Chang ^a   Lee, Sangjae ^b  

^a Sungkyunkwan University   (South Korea)

^b Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Adjacency matrix; Causality coefficients; Cognitive map; Design adjustment; Design factors; Electronic commerce sites; Linear structural relationship; Outcome variables; Technology Acceptance Model

Indexed keywords

COGNITIVE SYSTEMS; COMPUTER SIMULATION; ELECTRONIC COMMERCE; EXPERT SYSTEMS;

COGNITIVE MAPS;

WEBSITES;

EID: 0037213379     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0957-4174(02)00078-7     Document Type: Article

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