-
3
-
-
0010893492
-
Relative constancy hypothesis, structural pluralism, and national advertising expenditures
-
Demers, D. P. (1994). Relative constancy hypothesis, structural pluralism, and national advertising expenditures. Journal of Media Economics, 7(4), 31-48.
-
(1994)
Journal of Media Economics
, vol.7
, Issue.4
, pp. 31-48
-
-
Demers, D.P.1
-
4
-
-
0040316665
-
The role of gratification opportunities in determining media preference
-
Dimmick, J., & Albarran, A. B. (1994). The role of gratification opportunities in determining media preference, Mass Communication Review, 21, 223-235.
-
(1994)
Mass Communication Review
, vol.21
, pp. 223-235
-
-
Dimmick, J.1
Albarran, A.B.2
-
5
-
-
85066007214
-
The rerun ritual: Using VCRs to re-view
-
J. R. Dobrow (Ed.), Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
Dobrow, J. R. (1990). The rerun ritual: Using VCRs to re-view. In J. R. Dobrow (Ed.), Social and cultural aspects of VCR use (pp. 181-193). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
(1990)
Social and Cultural Aspects of VCR Use
, pp. 181-193
-
-
Dobrow, J.R.1
-
6
-
-
0010947364
-
Testing the relative constancy of mass media expenditures in the United Kingdom
-
Dupagne, M. (1994). Testing the relative constancy of mass media expenditures in the United Kingdom. Journal of Media Economics, 7(3), 1-14.
-
(1994)
Journal of Media Economics
, vol.7
, Issue.3
, pp. 1-14
-
-
Dupagne, M.1
-
7
-
-
0030495991
-
Revisiting the principle of relative constancy: Consumer mass media expenditures in Belgium
-
Dupagne, M. (1996). Revisiting the principle of relative constancy: Consumer mass media expenditures in Belgium. Communication Research, 23, 612-635.
-
(1996)
Communication Research
, vol.23
, pp. 612-635
-
-
Dupagne, M.1
-
9
-
-
0040236092
-
Technology collides with relative constancy: The pattern of adoption for a new medium
-
Fullerton, H. S. (1988). Technology collides with relative constancy: The pattern of adoption for a new medium. Journal of Media Economics, 1(2), 75-84.
-
(1988)
Journal of Media Economics
, vol.1
, Issue.2
, pp. 75-84
-
-
Fullerton, H.S.1
-
10
-
-
84970648115
-
Effect of cable television on advertisers and consumer spending on mass media, 1978-1990
-
Glascock, J. (1993). Effect of cable television on advertisers and consumer spending on mass media, 1978-1990. Journalism Quarterly, 70, 509-517.
-
(1993)
Journalism Quarterly
, vol.70
, pp. 509-517
-
-
Glascock, J.1
-
11
-
-
85066007416
-
A family system approach to the use of the VCR
-
J. R. Dobrow (Ed.), Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
Jordan, A. B. (1990). A family system approach to the use of the VCR. In J. R. Dobrow (Ed.), Social and cultural aspects of VCR use (pp. 163-179). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
(1990)
Social and Cultural Aspects of VCR Use
, pp. 163-179
-
-
Jordan, A.B.1
-
12
-
-
85050416890
-
On the use of mass media for important things
-
Katz, E., Gurevitch, M., & Hass, H. (1973). On the use of mass media for important things. American Sociological Review, 38, 164-181.
-
(1973)
American Sociological Review
, vol.38
, pp. 164-181
-
-
Katz, E.1
Gurevitch, M.2
Hass, H.3
-
13
-
-
0039724762
-
VCR attitudes and behaviors by length of ownership
-
Klopfenstein, B. C., Spears, S. C., & Ferguson, D. A. (1991). VCR attitudes and behaviors by length of ownership. Journal of Broadcasting & Electronic Media, 35, 525-531.
-
(1991)
Journal of Broadcasting & Electronic Media
, vol.35
, pp. 525-531
-
-
Klopfenstein, B.C.1
Spears, S.C.2
Ferguson, D.A.3
-
14
-
-
84963189043
-
Differences in the consumption of traditional broadcast and VCR movie rentals
-
Krugman, D. M., & Johnson, K. F. (1991). Differences in the consumption of traditional broadcast and VCR movie rentals. Journal of Broadcasting & Electronic Media 35, 213-232.
-
(1991)
Journal of Broadcasting & Electronic Media
, vol.35
, pp. 213-232
-
-
Krugman, D.M.1
Johnson, K.F.2
-
15
-
-
0040316663
-
New media new messages: An initial inquiry into audience reactions to advertising on videocassettes
-
Lee, W. N., & Katz, H. (1993). New media new messages: An initial inquiry into audience reactions to advertising on videocassettes. Journal of Advertising Research, 33(1), 74-85.
-
(1993)
Journal of Advertising Research
, vol.33
, Issue.1
, pp. 74-85
-
-
Lee, W.N.1
Katz, H.2
-
16
-
-
84972653486
-
Home video recorders and time shifting
-
Levy, M. R. (1981). Home video recorders and time shifting. Journalism Quarterly, 58, 401-405.
-
(1981)
Journalism Quarterly
, vol.58
, pp. 401-405
-
-
Levy, M.R.1
-
17
-
-
0010894288
-
Statistical evidence of substitutability among video delivery systems
-
E. M. Noam (Ed.), New York: Columbia University Press
-
Levy, J. D., & Pitsch, P. K. (1985). Statistical evidence of substitutability among video delivery systems. In E. M. Noam (Ed.), Video media competition: Regulation, economics, and technology (pp. 56-92). New York: Columbia University Press.
-
(1985)
Video Media Competition: Regulation, Economics, and Technology
, pp. 56-92
-
-
Levy, J.D.1
Pitsch, P.K.2
-
18
-
-
0006682727
-
The functions of the VCR in the home leisure environment
-
Lin, C. A. (1992). The functions of the VCR in the home leisure environment. Journal of Broadcasting & Electronic Media, 36, 345-351.
-
(1992)
Journal of Broadcasting & Electronic Media
, vol.36
, pp. 345-351
-
-
Lin, C.A.1
-
21
-
-
84985165139
-
Spending on mass media
-
McCombs, M. E., & Eyal, C. (1980). Spending on mass media. Journal of Communication, 30(1), 153-158.
-
(1980)
Journal of Communication
, vol.30
, Issue.1
, pp. 153-158
-
-
McCombs, M.E.1
Eyal, C.2
-
25
-
-
85033082612
-
VCR-friendliness fits increasingly into sales drive
-
January 21
-
Rothbart, G. (1985, January 21). VCR-friendliness fits increasingly into sales drive. Television Radio Age, p. C31.
-
(1985)
Television Radio Age
-
-
Rothbart, G.1
-
26
-
-
85180065273
-
Uses and gratifications of videocasette recorders
-
J. L. Salvaggio & J. Bryant (Eds.), Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
Rubin, A. M., & Bantz, C. R. (1989). Uses and gratifications of videocasette recorders. In J. L. Salvaggio & J. Bryant (Eds.), Media use in the information age (pp. 181-195). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
(1989)
Media Use in the Information Age
, pp. 181-195
-
-
Rubin, A.M.1
Bantz, C.R.2
-
27
-
-
0002543828
-
Interface of personal and mediated communication: A research agenda
-
Rubin, A. M., & Rubin, R. B. (1985). Interface of personal and mediated communication: A research agenda. Critical Studies in Mass Communication, 2(1), 36-53.
-
(1985)
Critical Studies in Mass Communication
, vol.2
, Issue.1
, pp. 36-53
-
-
Rubin, A.M.1
Rubin, R.B.2
-
28
-
-
0002426402
-
Social and psychological antecedents of VCR use
-
M. R. Levy (Ed.), Newbury Park, CA: Sage
-
Rubin, A. M., & Rubin, R. B. (1989). Social and psychological antecedents of VCR use. In M. R. Levy (Ed.), The VCR age (pp. 92-110). Newbury Park, CA: Sage.
-
(1989)
The VCR Age
, pp. 92-110
-
-
Rubin, A.M.1
Rubin, R.B.2
-
29
-
-
0011683026
-
Subjective differences in the use and evaluation of the VCR
-
M. R. Levy (Ed.), Newbury Park, CA: Sage
-
Shatzer, M. J., & Lindlof, T. R. (1989). Subjective differences in the use and evaluation of the VCR. In M. R. Levy (Ed.), The VCR age (pp. 112-131). Newbury Park, CA: Sage.
-
(1989)
The VCR Age
, pp. 112-131
-
-
Shatzer, M.J.1
Lindlof, T.R.2
-
31
-
-
0010899781
-
A look at the constancy principle under changing market conditions
-
Son, J., & McCombs, M. E. (1993). A look at the constancy principle under changing market conditions. The Journal of Media Economics, 6(2), 24-36.
-
(1993)
The Journal of Media Economics
, vol.6
, Issue.2
, pp. 24-36
-
-
Son, J.1
McCombs, M.E.2
-
33
-
-
84985154112
-
Consumer spending on the mass media: The principle of relative constancy reconsidered
-
Wood, W. C. (1986). Consumer spending on the mass media: The principle of relative constancy reconsidered. Journal of Communication, 36(2), 39-51.
-
(1986)
Journal of Communication
, vol.36
, Issue.2
, pp. 39-51
-
-
Wood, W.C.1
-
34
-
-
84985119709
-
Paying for the video revolution: Consumer spending on the mass media
-
Wood, W. C., & O'Hare, S. L. (1991). Paying for the video revolution: Consumer spending on the mass media. Journal of Communication, 41(1), 24-30.
-
(1991)
Journal of Communication
, vol.41
, Issue.1
, pp. 24-30
-
-
Wood, W.C.1
O'Hare, S.L.2
|