Pharmaceutical marketing on the internet: Marketing techniques and customer profile

Journal of Consumer Marketing

Volumn 22, Issue 7, 2005, Pages 421-428

  Gurǎu, Cǎlin ^a  

^a MONTPELLIER BUSINESS SCHOOL   (France)

Author keywords

Consumer psychology; Internet; Marketing strategy; Pharmaceuticals industry

Indexed keywords

EID: 28844473869     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510631165     Document Type: Article

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