Conjoint analysis of consumer preferences in cyber space

Advances in Human Factors/Ergonomics

Volumn 21, Issue B, 1997, Pages 475-478

  Mizuno, Makoto ^a  

^a RandD Division   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27844610547     PISSN: 09212647     EISSN: None     Source Type: Book Series    
DOI: None     Document Type: Conference Paper

References (6)

1. P. E. Green, D. S. Tull and G. Albaum, Research for Marketing Decisions, 5th edition, Prentice-Hall, 1988.
2. G. L. Urban, B. D. Weinberg, and J. R. Hauser, Journal of Marketing, 60, January ( 1996) 47-60.
3. R. R. Burke, Harvard Business Review, March-April ( 1996) 120-131.
4. G. S. Maddala, Limited-dependent and qualitative variables in econometrics, Cambridge University Press, 1983.
5. H. Katahira and M. Mizuno, An individualized/interactive conjoint analysis, mimeo, 1997.
6. P. E. Green and A. M. Krieger, Management Science, 42 ( 1996) 850-867.