Impact analysis of customized demand information sharing on supply chain performance

International Journal of Production Research

Volumn 43, Issue 16, 2005, Pages 3353-3373

  Yee, S T ^a  

^a GENERAL MOTORS CORPORATION   (United States)

Author keywords

Customer preference; Demand mix; Information sharing; Product customization; Product mix; Supply chain simulation

Indexed keywords

COMPUTER SIMULATION; CUSTOMER SATISFACTION; ENTERPRISE RESOURCE PLANNING; INFORMATION MANAGEMENT; MARKETING;

CUSTOMER PREFERENCE; DEMAND MIX; INFORMATION SHARING; PRODUCT CUSTOMIZATION; PRODUCT MIX; SUPPLY CHAIN SIMULATION;

PRODUCTION ENGINEERING;

EID: 27844520311     PISSN: 00207543     EISSN: 1366588X     Source Type: Journal    
DOI: 10.1080/00207540500095779     Document Type: Article

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