UK vineyards sector case study: Analysis of retail activities using exemplar strategic marketing tools

British Food Journal

Volumn 105, Issue 9, 2003, Pages 634-652

  Richardson, Oliver ^a   Dennis, Charles ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Marketing mix; Marketing strategy; United Kingdom; Viticulture

Indexed keywords

EID: 27744444884     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700310497363     Document Type: Article

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