Factors affecting acceptance of the internet as a marketing-intelligence tool among employees of Greek bank branches

International Journal of Bank Marketing

Volumn 23, Issue 6, 2005, Pages 484-505

  Lymperopoulos, Constantine ^a   Chaniotakis, Ioannis E ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

Banks; Employee attitudes; Greece; Human resource management; Internet; Marketing intelligence

Indexed keywords

EID: 25844495840     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320510619602     Document Type: Article

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