How the pursuit of ROMI Is changing marketing management

Journal of Advertising Research

Volumn 44, Issue 3, 2004, Pages 244-254

  Cook, William A ^a   Talluri, Vijay S ^a  

^a The ARF ^*

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EID: 24644520237     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040322     Document Type: Review

References (7)

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