Too much or too little? Public perceptions of advertising expenditures

Journal of Advertising Research

Volumn 37, Issue 3, 1997, Pages 49-58

  Scipione, Paul A ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

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[No Author keywords available]

Indexed keywords

EID: 24644498766     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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