The relationship between retailers' targeting and e-commerce strategies: An empirical analysis

Internet Research

Volumn 13, Issue 3, 2003, Pages 170-182

  Doherty, Neil F ^a   Ellis Chadwick, Fiona E ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Demographics; Electronic commerce; Marketing strategy; United Kingdom

Indexed keywords

EID: 2442605644     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240310478196     Document Type: Article

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