Improving product instruction compliance: "If you tell me why, I might comply"

Psychology and Marketing

Volumn 21, Issue 3, 2004, Pages 229-245

  Taylor, Valerie A ^a   Bower, Amanda B ^b  

^a UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

^b WASHINGTON AND LEE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442431652     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20003     Document Type: Article

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