-
1
-
-
0036026762
-
Do pharmaceutical sales respond to scientific evidence?
-
Azoulay, P., 2002, "Do Pharmaceutical Sales Respond to Scientific Evidence?" Journal of Economics and Management Strategy, 11(4), 551-594.
-
(2002)
Journal of Economics and Management Strategy
, vol.11
, Issue.4
, pp. 551-594
-
-
Azoulay, P.1
-
3
-
-
0029295280
-
Information, marketing, and pricing in the US antiulcer drug market
-
Berndt, E.R., L. Bui, D.R. Reiley, and G. L. Urban, 1995, "Information, Marketing, and Pricing in the US Antiulcer Drug Market," American Economic Review 85(2), 100-105.
-
(1995)
American Economic Review
, vol.85
, Issue.2
, pp. 100-105
-
-
Berndt, E.R.1
Bui, L.2
Reiley, D.R.3
Urban, G.L.4
-
4
-
-
0242289812
-
National trends in use of medications in office-based practice, 1985-1999
-
Burt, C.W., 2002, "National Trends in Use of Medications in Office-Based Practice, 1985-1999" Health Affairs, 21(4), 206-214.
-
(2002)
Health Affairs
, vol.21
, Issue.4
, pp. 206-214
-
-
Burt, C.W.1
-
5
-
-
0042634107
-
Direct-to-consumer advertising and the demand for cholesterol-reducing drugs
-
Calfee, J., C. Winston, and R. Stempski, 2002, "Direct-to-Consumer Advertising and the Demand for Cholesterol-Reducing Drugs," the Journal of Law and Economics, 45(2, pt 2), 673-690.
-
(2002)
The Journal of Law and Economics
, vol.45
, Issue.2 PART 2
, pp. 673-690
-
-
Calfee, J.1
Winston, C.2
Stempski, R.3
-
9
-
-
84988112827
-
Econometric analysis of collusive behavior in a soft-drink market
-
Gasmi, F., J.J. Laffont, and Q. Vuong, 1992, "Econometric Analysis of Collusive Behavior in a Soft-Drink Market," Journal of Economics and Management Strategy, 1(2), 277-311.
-
(1992)
Journal of Economics and Management Strategy
, vol.1
, Issue.2
, pp. 277-311
-
-
Gasmi, F.1
Laffont, J.J.2
Vuong, Q.3
-
10
-
-
0034198750
-
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs?
-
Gonul, F.F., F. Carter, and J. Wind, 2000, "What Kind of Patients and Physicians Value Direct-to-Consumer Advertising of Prescription Drugs?" Health Care Management Science, 3, 215-226.
-
(2000)
Health Care Management Science
, vol.3
, pp. 215-226
-
-
Gonul, F.F.1
Carter, F.2
Wind, J.3
-
11
-
-
0035633187
-
Promotion of prescription drugs and its impact on physicians' choice behavior
-
_, _, E. Petrova, and K. Srinivasan, 2001, "Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior," Journal of Marketing, 65, 79-90.
-
(2001)
Journal of Marketing
, vol.65
, pp. 79-90
-
-
Petrova, E.1
Srinivasan, K.2
-
12
-
-
0033608127
-
Direct-to-consumer marketing of prescription drugs
-
Hollon, M.F., 1999, "Direct-to-Consumer Marketing of Prescription Drugs," Journal of American Medical Association, 281(4), 382-384.
-
(1999)
Journal of American Medical Association
, vol.281
, Issue.4
, pp. 382-384
-
-
Hollon, M.F.1
-
13
-
-
0033608189
-
Direct-to-consumer prescription drug advertising builds bridges between patients and physicians
-
Holmer, A., 1999, "Direct-to-Consumer Prescription Drug Advertising Builds Bridges between Patients and Physicians," Journal of American Medical Association, 281(4), 380-382.
-
(1999)
Journal of American Medical Association
, vol.281
, Issue.4
, pp. 380-382
-
-
Holmer, A.1
-
14
-
-
0037075259
-
Direct-to-consumer advertising: Strengthening our health care system
-
_, 2002, "Direct-to-Consumer Advertising: Strengthening Our Health Care System," New England Journal of Medicine, 346(7), 526-528.
-
(2002)
New England Journal of Medicine
, vol.346
, Issue.7
, pp. 526-528
-
-
-
15
-
-
84934454036
-
Persuasion or information? Promotion and the shares of brand name and generic pharmaceuticals
-
Hurwitz, M.A. and R.E. Caves, 1988, "Persuasion or Information? Promotion and the Shares of Brand Name and Generic Pharmaceuticals," Journal of Law and Economics, 31 (2), 299-320.
-
(1988)
Journal of Law and Economics
, vol.31
, Issue.2
, pp. 299-320
-
-
Hurwitz, M.A.1
Caves, R.E.2
-
16
-
-
5644277962
-
What explains the use of direct-to-consumer advertising of prescription drugs?
-
Iizuka, T., 2004, "What Explains the Use of Direct-to-Consumer Advertising of Prescription Drugs?" The Journal of Industrial Economics, 52(3), 349-379.
-
(2004)
The Journal of Industrial Economics
, vol.52
, Issue.3
, pp. 349-379
-
-
Iizuka, T.1
-
18
-
-
0041883766
-
Knowledge spillovers and growth in the disagglomeration of the US advertising-agency industry
-
King III, C., A.J. Silk, and N. Ketelhöhn, 2003, "Knowledge Spillovers and Growth in the Disagglomeration of the US Advertising-Agency Industry," Journal of Economics and Management Strategy, 12(3), 327-362.
-
(2003)
Journal of Economics and Management Strategy
, vol.12
, Issue.3
, pp. 327-362
-
-
King III, C.1
Silk, A.J.2
Ketelhöhn, N.3
-
19
-
-
0043135009
-
Deregulating direct-to-consumer marketing of prescription drugs: Effects on prescription and over-the-counter product sales
-
Ling, D.C., E.R. Berndt, and M.K. Kyle, 2002, "Deregulating Direct-to-Consumer Marketing of Prescription Drugs: Effects on Prescription and Over-the-Counter Product Sales," the Journal of Law and Economics, 45(2), 691-723.
-
(2002)
The Journal of Law and Economics
, vol.45
, Issue.2
, pp. 691-723
-
-
Ling, D.C.1
Berndt, E.R.2
Kyle, M.K.3
-
22
-
-
0033480693
-
Advertising and competition in the ethical pharmaceutical industry: The case of antihypertensive drugs
-
Rizzo, J.A., 1999, "Advertising and Competition in the Ethical Pharmaceutical Industry: The Case of Antihypertensive Drugs," Journal of Law and Economics, 42(1), 89-116.
-
(1999)
Journal of Law and Economics
, vol.42
, Issue.1
, pp. 89-116
-
-
Rizzo, J.A.1
-
23
-
-
0001373213
-
An empirical analysis of dynamic, nonprice competition in an oligopolistic industry
-
Roberts, M.J. and L. Samuelson, 1988, "An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry," Rand Journal of Economics, 19(2), 200-220.
-
(1988)
Rand Journal of Economics
, vol.19
, Issue.2
, pp. 200-220
-
-
Roberts, M.J.1
Samuelson, L.2
-
24
-
-
0037075271
-
Promotion of prescription drugs to consumers
-
Rosenthal, M.B., E.R. Berndt, J.M. Donohue, and R.G. Frank, 2002, "Promotion of Prescription Drugs to Consumers," New England Journal of Medicine, 346(7), 498-505.
-
(2002)
New England Journal of Medicine
, vol.346
, Issue.7
, pp. 498-505
-
-
Rosenthal, M.B.1
Berndt, E.R.2
Donohue, J.M.3
Frank, R.G.4
-
25
-
-
0041583620
-
Demand effects of recent changes in prescription drug promotion
-
D. M. Cutler and A. M. Garber, eds., Cambridge, MA: The MIT Press
-
_, _, _, A.M. Epstein, and R.G. Frank, 2003, "Demand Effects of Recent Changes in Prescription Drug Promotion,"D. M. Cutler and A. M. Garber, eds. Frontiers in Health Policy Research, vol. 6, Cambridge, MA: The MIT Press, 1-26.
-
(2003)
Frontiers in Health Policy Research
, vol.6
, pp. 1-26
-
-
Epstein, A.M.1
Frank, R.G.2
-
26
-
-
0037075273
-
Direct-to-consumer advertising: Education or emotion promotion?
-
Wolfe, S.M., 2002, "Direct-to-Consumer Advertising: Education or Emotion Promotion?" New England Journal of Medicine, 346(7), 524-526.
-
(2002)
New England Journal of Medicine
, vol.346
, Issue.7
, pp. 524-526
-
-
Wolfe, S.M.1
-
28
-
-
4944230954
-
Just what the patient ordered? Direct-to-consumer advertising and the demand for pharmaceutical products
-
Wosinska, M., 2002, "Just What the Patient Ordered? Direct-to-Consumer Advertising and the Demand for Pharmaceutical Products," Harvard Business School Marketing Research Paper Series, No. 02-04.
-
(2002)
Harvard Business School Marketing Research Paper Series, No. 02-04
, vol.2
, Issue.4
-
-
Wosinska, M.1
|