Beyond usability: The OoBE dynamics of mobile data services markets

Personal and Ubiquitous Computing

Volumn 9, Issue 4, 2005, Pages 198-208

  Gilbert, A Lee ^a   Sangwan, Sunanda ^a   Ian, Hilda Han Mei ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Design principles; Dynamic framework; Market segmentation; Mobile data services; User life cycle

Indexed keywords

CONSUMER ELECTRONICS; LIFE CYCLE; MARKETING; MATHEMATICAL MODELS; PRODUCT DESIGN; TELECOMMUNICATION SERVICES; USABILITY ENGINEERING;

DESIGN PRINCIPLES; DYNAMIC FRAMEWORK; MARKET SEGMENTATION; MOBILE DATA SERVICES; USER LIFE CYCLE;

CELLULAR TELEPHONE SYSTEMS;

EID: 24044433288     PISSN: 16174909     EISSN: None     Source Type: Journal    
DOI: 10.1007/s00779-004-0321-8     Document Type: Article

References (38)

1. Quint B (2001) Out-of-the-Box experiences and taxonomies. Inform Today 18:8-12
2. A Chapanis 1996 Human factors in systems engineering Wiley New York
3. Chen S, Myers R, Pasetto R (1997) The out of box experience: Lessons learned creating compelling VRML 2.0 content. In: Proceedings of the second symposium on virtual reality modeling language, San Jose
4. Griffin C (2002) OoBE re-spins web sporting goods business. San Francisco 35 No:13
5. Khermouch G (1995) Acer tries to get out of the box. Brand week, accessed online at http://www.brandweek.com/brandweek/_id=548953
6. Fouts JW (2000) On site: An "Out-of-Box" experience. Commun ACM 43:28-29
7. Prekop P, Burnett M (2003) Activities, context, and ubiquitous computing. Comput Commun 26 1168-1176
8. Palen L, Salzman M (2002) Beyond the handset: Designing for wireless communications useability. ACM Trans Computer-Human Int 9:125-151
9. AL Gilbert MIH Han 2004 Modeling the dynamics of emerging mobile data services markets Shi NS Mobile commerce applications Idea group Hershey 233-255
10. Ives B, Learmonth G (1984) The information system as a competitive weapon. Commun ACM 27:1193-1201
11. E Rogers 1995 Diffusion of innovations Free Press New York
12. Chase R (1978) Where does the customer fit in a service operation? HBR 56:137-142
13. EBW 1995 Of Bicycles, bakelites, and bulbs: Toward a theory of sociotechnical change The MIT Press Cambridge
14. DLJ (2004) Determining demand, supply, and pricing for emerging markets based on disruptive process technologies. Technol Forecast Soc 71:105-120
15. G Moore R McKenna 1999 Crossing the chasm: Marketing and selling high-tech products to mainstream customers Harper Business New York
16. IDC (2001) Trends today, insights for tomorrow. IDC's 2001 videogame survey. IDC, accessed online at http://cyberatlas.internet.com/ big_picture/applications/article/0,1323,1301_871111,00.html
17. Moreau CP, Lehmann DR, Markman AB (2001) Entrenched knowledge structures and consumer response to new products. J Mol Recognit 38:14-29
18. Miller RN (1993) Target marketing. In (eds) Multinational marketing, Free Press, New York
19. A Weinstein 1994 Market segmentation Probus Chicago
20. P Kotler G Armstrong 1999 Principles of marketing Prentice Hall New Jersey
21. Keen and Mackenzie (2001)
22. C Wickens S Gordon-Becker YD Liu 2003 An introduction to human factors engineering Addison-Wesley Reading
23. G Urban J Hauser 1980 Design and marketing of new products Prentice Hall NJ
24. Urban G, Weinberg B, Hauser J (1996) Pre-market forecasting of really new products. J Marketing 60:47-60
25. Group OC (2001) Wireless gaming - playing to win. Accessed online at http://www.ovum.com/go/content/GAM.htm
26. Bateman T, Crant JM (2001) Revisiting intrinsic and extrinsic motivation. Working paper
27. E Katz JG Blumer 1974 The uses of mass communications: Current perspectives on gratifications research Sage Beverly Hills
28. MJ Olson 1965 The logic of collective action Harvard University Press Cambridge
29. Davis FD (1986) A technology acceptance model for empirically testing new end-user information systems: Theory and results. Doctoral dissertation, Sloan School of Management. Massachusetts Institute of Technology, Cambridge
30. Parasuraman A (2000) Technology readiness index (TRI): A multiple-item scale to measure readiness to embrace new technologies. J Serv Res 2:307-320
31. Anonymous (2003) M1 to launch 3G services next year. Business Times, Singapore. 28 Nov 2003 Accessed online at http://it.asia1.com.sg/ newsdaily/news005_20031128.html
32. Lee WPLCC (2003) Customising WAP-based information services on mobile networks. PUC 7:321-330
33. Woods D (1988) Coping with complexity: The psychology of human behaviour in complex systems. In: Goodstein L, Andersen, Olsen (eds) Tasks, errors, and mental models. Taylor and Francis, London, pp 128-148
34. Rosen D, Purinton E, Lloyd SF (2004) Web site design: Building a cognitive framework. J Electr Commer Organizations 2:15-28
35. Kaplan R (1973) Predictors of environmental preference: Designers and clients. In: Prieser W (eds) Environmental design research, vol 1. Hutchinson and Ross, Stroudsberg, pp 265-274
36. C Alexander 1977 A pattern language Oxford University Press London
37. Gamma E, Helm R, Johnson R, Vlissides J (1993) Design patterns: abstraction and reuse of object-oriented designs. In: Proceedings of the ECOOP '93, Springer, Berlin Heidelberg New York
38. Roth J (2002) Patterns of mobile interaction. PUC 6:282-289