Sale the 7 Cs: Teaching/training aid for the (e-)retail mix

International Journal of Retail & Distribution Management

Volumn 33, Issue 3, 2005, Pages 179-193

  Dennis, Charles ^a   Fenech, Tino ^b   Merrilees, Bill ^b  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Electronic commerce; Marketing mix; Retailing

Indexed keywords

EID: 23744497045     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550510588352     Document Type: Article

References (15)

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