Message strategies of Saudi Arabia's image restoration campaign after 9/11

Public Relations Review

Volumn 30, Issue 2, 2004, Pages 161-167

  Zhang, Juyan ^a   Benoit, William L ^b  

^a MONMOUTH UNIVERSITY   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

Image restoration campaign; Message strategy; Reputation

Indexed keywords

EID: 2342642820     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2004.02.006     Document Type: Article

References (30)

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