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Volumn 12, Issue 6, 2005, Pages 397-406

Interaction effects of mood induction and nominal representation of price on consumer choice

Author keywords

Consumer choice; Currency change; Price evaluation

Indexed keywords

CONSUMPTION BEHAVIOR; EUROPEAN MONETARY UNION; PRICE DYNAMICS;

EID: 21644485025     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2005.03.001     Document Type: Article
Times cited : (11)

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