The marketing trade show: A new method for incorporating student projects into large classes

Journal of Marketing Education

Volumn 20, Issue 3, 1998, Pages 250-257

  Taylor, Kimberly A ^a  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21444447060     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539802000309     Document Type: Article

References (10)

1. Center for Exhibition Industry Research (CEIR). 1997a. 1997 international trade fairs and conferences directory. Bethesda, MD: Center for Exhibition Industry Research.
2. Center for Exhibition Industry Research (CEIR) 1997b. The power of exhibitions: Maximize the role of exhibitions in your marketing mix. Bethesda, MD: Center for Exhibition Industry Research.
3. Clow, Kenneth E., and Mary Kay Wachter. 1996. Teaching methodologies used in basic marketing: An empirical investigation. Journal of Marketing Education18 (spring): 48-59.
4. Florida International University. 1996-1997. Fact book. Miami, FL: Office of Institutional Research.
5. Gaidis, William C., and J. Craig Andrews. 1990. Management of experiential learning projects in marketing coursework. Journal of Marketing Education12 (summer): 49-60.
6. Haas, Robert W., and Thomas R. Wotruba. 1990. The project approach to teaching the capstone marketing course. Journal of Marketing Education12 (summer): 37-48.
7. Kotler, Philip, and Gary Armstrong. 1997. Marketing: An introduction. Englewood Cliffs, NJ: Prentice Hall.
8. McClenahen, John S. 1986. Fair advantage: Are trade shows worth the bother?Industry Week230 (4): 39-41.
9. Peterson, Robin. 1996. Experiential techniques impart practical skills. Marketing News30 (17): 9.
10. Strong, James T., and Rolph E. Anderson. 1990. Free-riding in group projects: Control mechanisms and preliminary data. Journal of Marketing Education12 (summer): 61-67.