Knowledge acquisition for marketing expert systems based upon marketing problem domain characteristics

Marketing Intelligence and Planning

Volumn 23, Issue 4, 2005, Pages 403-416

  Wagner, William P ^a   Zubey, Michael L ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b Unisys Business Intelligence   (United States)

Author keywords

Experts; Information systems; Knowledge management; Marketing planning

Indexed keywords

EID: 21344471885     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510603500     Document Type: Review

References (79)

1. Abraham, M.M. and Lodish, L.M. (1987), "Promoter: An automated promotion evaluation system", Marketing Science, Vol. 6 No. 2, pp. 101-123.
2. Adelman, L. (1989), "Measurement issues in knowledge engineering", IEEE Transactions on Systems, Man and Cybernetics, Vol. 19, pp. 483-488.
3. Ainscough, T.L., DeCarlo, T.E. and Leigh, T.W. (1996), "Building expert systems from the selling scripts of multiple experts", Journal of Services Marketing, Vol. 10 No. 4, pp. 23-40.
4. Bernstein, A. (1989), "MCI wins marketing game with 'expert' is strategy", Computerworld, Vol. 23 No. 37, pp. 18-19.
5. Boose, J. (1989), "A survey of knowledge acquisition techniques and tools", Knowledge Acquisition, Vol. 1 No. 1, pp. 3-38.
6. Boose, J.H. and Bradshaw, J.M. (1999), "Expertise transfer and complex problems: Using AQUINAS as a knowledge-acquisition workbench for knowledge based systems", International Journal of Human-Computer Studies, Vol. 51 No. 2, pp. 453-478.
7. Burke, R.R., Rangaswamy, A. and Wind, Y. (1990), "A knowledge-based system for advertising design", Marketing Science, Vol. 9 No. 3, pp. 212-229.
8. Burton, A.M., Shadbolt, N.R., Hedgecock, A.P. and Rugg, G. (1987), "A formal evaluation of knowledge elicitation techniques for expert systems: Domain 1", Proceedings of the First European Workshop on Knowledge Acquisition for Knowledge-Based Systems, Reading University, Reading, MA, September.
9. Burton, A.M., Schweickert, R., Taylor, N.K., Corlet, E.N., Shadbolt, N.R. and Hedgecock, A.P. (1990), "Comparing knowledge elicitation techniques: a case study", Artificial Intelligence, Vol. 1 No. 4, pp. 245-254.
10. Cairo, O. (1998), "KAMET: A comprehensive methodology for knowledge acquisition from multiple knowledge sources", Expert Systems With Applications, Vol. 14 Nos 1/2, pp. 1-16.
11. Campanelli, M. (1994), "Sound the alarm!", Sales and Marketing Management, pp. 20-24.
12. Cavusgil, S.T., Mitri, M. and Evirgen, T.C. (1992), "A decision support system for doing business with eastern bloc countries, the country consultant", European Business Review, Vol. 92 No. 4, pp. 24-34.
13. Cavusgil, S.T., Yeoh, P. and Mitri, M. (1995), "Selecting foreign distributors, an expert systems approach", Industrial Marketing Management, Vol. 24 No. 4, pp. 297-304.
14. Chi, M., Feltovich, P. and Glaser, R. (1981), "Categorization and representation of physics problems by experts and novices", Cognitive Science, Vol. 5, pp. 121-152.
15. Cooke, N. and McDonald, J. (1987), "The applications of psychological scaling techniques to knowledge elicitation for knowledge-based systems", International Journal of Man Machine Studies, Vol. 26, pp. 81-92.
16. Cullen, J. and Bryman, A. (1988), "The knowledge acquisition bottleneck: Time for a reassessment?", Expert Systems, Vol. 3, pp. 216-224.
17. Dhaliwal, J.S. and Benbasat, I. (1990), "A framework for the comparative evaluation of knowledge acquisition tools and techniques", Knowledge Acquisition, Vol. 2 No. 2, pp. 145-166.
18. Duan, Y. and Burrell, P. (1995), "A hybrid system for strategic marketing planning", Marketing Intelligence & Planning, Vol. 13 No. 11, pp. 5-12.
19. Ebersold, B. (1991), Meeting a Challenge in the Frequent Flyer Competition, pp. 19-22, IAAI3, American Airlines.
20. Eisenhart, T. (1988), "Leading edge computing for competitive edge marketing", Advertising Age's Business Marketing, Vol. 73 No. 5, pp. 48-55.
21. Eliot, L. (1986), "Analogical problem solving and expert systems", IEEE Expert, Vol. 1 No. 2, pp. 17-28.
22. Eom, S.B. (1996), "A survey of operational expert systems in business (1980-1993)", Interfaces, Vol. 26 No. 5, pp. 50-70.
23. Fellers, J.W. (1987), "Key factors in knowledge acquisition", Computer Personnel, Vol. 11 No. 1, pp. 10-24.
24. Forsythe, D. and Buchanon, J. (1989), "Knowledge engineer as anthropologist", IEEE Transactions on Systems, Man, and Cybernetics, Vol. 3.
25. Fox, B. (1992), "Expert system helps builders square", Chain Store Age Executive with Shopping Center Age, Vol. 68 No. 4, pp. 41-42.
26. Gambon, J. (1995), "A database that 'Ad' up", Informationweek, Vol. 539, pp. 68-70.
27. Gammack, J.G. and Young, R. (1985), "Psychological techniques for eliciting expert knowledge", in Brammer, M. (Ed.), Research and Development in Expert Systems, Cambridge University Press, London, pp. 105-112.
28. Girod, G., Orgeas, P. and Landry, P. (1989), "Times: An expert system for media planning", Innovative Applications of Artificial Intelligence, pp. 239-249.
29. Grabowski, M. (1988), "Knowledge acquisition methodologies: Survey and empirical assessment", Proceedings of ICIS.
30. Hart, A. (1985), "Experience in the use of an inductive system in knowledge engineering", in Bramer, M.A. (Ed.), Research and Development in Expert Systems, Cambridge University Press, London, pp. 117-26.
31. Heichler, E. (1993), "Expert systems keep UK TV ads in line", Computerworld, Vol. 27 No. 51, pp. 30-31.
32. Hoffman, R. (1987), "The problem of extracting the knowledge of experts from the perspective of experimental psychology", AI Magazine, Vol. 8 No. 2, pp. 53-67.
33. Holsapple, C. and Raj, V. (1994), "An exploratory study of two KA methods", Expert Systems, Vol. 11 No. 2, pp. 77-87.
34. Kestelyn, J. (1991), "Application watch: Expert preventive service", AI Expert, Vol. 6 No. 4, p. 71.
35. Kim, J. and Courtney, J. (1988), "A survey of knowledge acquisition techniques and their relevance to managerial problem domains", Decision Support Systems, Vol. 4 No. 3.
36. Kitto, C. (1988), "Process in automated knowledge acquisition tools: how close are we to replacing the knowledge engineer?", in Banff (Ed.), Proceedings of the Third Knowledge Acquisition for Knowledge-Based Systems Workshop, pp. 14.1-14.13.
37. Levin, N., Zahavi, J. and Olitsky, M. (1995), "Amos - a probability-driven, customer-oriented decision support system for target marketing of solo mailings", European Journal of Operational Research, Vol. 87 No. 3, pp. 708-721.
38. Lilien, G. and Kijewski, V. (1987), "How an expert system evaluates budgeting for marketing", Marketing News, Vol. 21 No. 5, p. 22.
39. McGraw, K.L. and Harbison-Briggs, K. (1989), Knowledge Acquisition: Principles and Guidelines, Prentice-Hall, Englewood Cliffs, NJ.
40. McNeilly, M. and Gessner, S. (1993), "Business insights: An expert system for strategic analysis", Planning Review, Vol. 21 No. 2, pp. 32-3.
41. Marra, J. (1997), "An expert system eases rotor design", Mechanical Engineering, Vol. 119 No. 4, pp. 70-72.
42. Mentzer, J.T. and Gandhi, N. (1993), "Expert systems in industrial marketing", Industrial Marketing Management, Vol. 22 No. 2, pp. 109-116.
43. Merton, R.K., Fiske, M. and Kendall, P. (1956), The Focused Interview, The Free Press, Glencoe, IL.
44. Messier, W. and Hansen, J. (1987), "A case study and field evaluation of EDP-XPERT", working paper.
45. Michalski, R.S. and Chilausky, R.L. (1980), "Knowledge acquisition by encoding expert rules versus computer induction from examples - a case study involving soybean pathology", International Journal of Man-Machine Studies, Vol. 12, pp. 63-87.
46. Moutinho, L., Curry, B. and Davies, F. (1993), "The COMSTRAT model: Development of an expert system in strategic marketing", Journal of General Management, Vol. 19 No. 1, pp. 32-47.
47. Newell, A. and Simon, H. (1972), Human Problem Solving, Prentice-Hall, Englewood Cliffs, NJ.
48. Robins, G. (1992), "DC SCHEDULER: Target stores, IBM develop expert receiving and scheduling system", Stores, Vol. 74 No. 3, pp. 33-35.
49. Singh, M.G., Cook, R. and Corstjens, M. (1988), "A hybrid knowledge-based system for allocating retail space and for other allocation problems", Interfaces, Vol. 18 No. 5, pp. 13-22.
50. Tuthill, G.S. (1990), Knowledge Engineering: Concepts and Practices for Knowledge-Based Systems, TAB Books, Blue Ridge, PA.
51. Wagner, W.P., Chung, Q.B. and Najdawi, M.K. (2003), "The impact of problem domains and knowledge acquisition techniques: A content analysis of P/OM expert system case studies", Expert Systems with Applications, Vol. 24 No. 1.
52. Waterman, D.A. (1986), A Guide to Expert Systems, Addison-Wesley, Reading, MA.
53. Beveren, J. (2002), "A model of knowledge acquisition that refocuses knowledge management", Journal of Knowledge Management, Vol. 6 No. 1, pp. 18-22.
54. Butler, K. and Carter, J. (1986), "The use of psychologic tools for knowledge acquisition: A case study", in Gale, W.A. (Ed.), Artificial Intelligence and Statistics, Addison-Wesley, Menlo Park, CA, pp. 295-320.
55. Cavusgil, S.T. and Evirgen, C. (1995), "Use of expert systems in international marketing, an application for co-operative venture partner selection", European Journal of Marketing, Vol. 31 No. 1, pp. 73-86.
56. Clancy, W.J. (1986), "Heuristic classification", Artificial Intelligence, Vol. 27, pp. 298-350.
57. Fowler, P., Garcia Martin, I., Juristo, N., Levine, L. and Morant, J.L. (1997), "An expert system in the domain of software technology transfer", Expert Systems With Applications, Vol. 12 No. 3, pp. 275-300.
58. Holsapple, C. and Wagner, W. (1996), "Process factors of knowledge acquisition", Expert Systems, Vol. 13 No. 1, pp. 55-62.
59. Holsapple, C. and Whinston, A. (1986), "Manager's guide to expert systems", Dow Jones-Irwin, Homewood, IL.
60. Holsapple, C., Raj, V. and Wagner, W. (1993), "Knowledge acquisition: Recent theoretic and empirical developments", in Holsapple, C. and Whinston, A. (Eds), Recent Developments in Decision Support Systems, Springer, Berlin.
61. Johnson, L. and Johnson, M.E. (1987), "Knowledge elicitation involving teachback interviewing", in Kidd, A. (Ed.), Knowledge Elicitation for Expert Systems: A Practical Handbook,.
62. Kingston, J. (2001), "High performance knowledge bases: Four approaches to knowledge acquisition, representation and reasoning for workaround planning", Expert Systems with Applications, Vol. 21 No. 4, pp. 181-190.
63. Kruskil, J. (1977), "Multidimensional scaling and other methods for discovering structure", in Enslein, K., Ralston, A. and Wilf, H.S (Eds), Statistical Methods for Digital Computers, Wiley, New York, NY.
64. Lee, C.C. and Yang, J. (2000), "Knowledge value chain", Journal of Management Development, Vol. 19 No. 9, pp. 783-793.
65. McDermott, J. (1982), "A rule based configure of computer systems", Artificial Intelligence, Vol. 19, pp. 39-88.
66. Medsker, L., Tan, M. and Turban, E. (1995), "Knowledge acquisition from multiple experts: Problems and issues", Expert Systems With Applications, Vol. 9 No. 1, pp. 35-40.
67. Osborn, A. (1953), Applied Imagination: Principles and Procedures of Creative Thinking, Scribner's, New York, NY.
68. Rangswamy, A., Eliashberg, J., Burke, R.R. and Wind, Y. (1980), "Developing marketing expert systems: An application to international negotiations", Journal of Marketing, Vol. 53 No. 4, pp. 24-39.
69. Saaty, T.L. (1981), The Analytical Hierarchy Process, McGraw-Hill, New York, NY.
70. Sanchez, J., Garcia, R., Breis, J., Bejar, R. and Compton, P. (2003), "An approach for incremental knowledge acquisition from text", Expert Systems with Applications, Vol. 25 No. 3, pp. 313-330.
71. Schvanefeldt, R., Durso, F., Green, T., Cooke, N., Tucker, R. and DeMaio, J. (1985), "Measuring the structure of expertise", International Journal of Man Machine Studies, Vol. 23, pp. 699-728.
72. Su, Kuo-Wei, Liu, Thu-Hua and Hwang, Sheue-Ling (2001), "A developed model of expert system interface (DMESI)", Expert Systems with Applications, Vol. 20 No. 4, pp. 337-346.
73. Taylor, W.A., Weimann, D.H. and Martin, P.J. (1995), "Knowledge acquisition and synthesis in a multiple domain process context", Expert Systems with Applications, Vol. 8 No. 2, pp. 295-302.
74. Tsai, C. and Tseng, S. (2002), "Building a CAL expert system based upon two-phase knowledge acquisition", Expert Systems with Applications, Vol. 22 No. 3, pp. 248-253.
75. Wagner, W.P., Najdawi, M. and Chung, Q.B. (2001), "Selection of knowledge acquisitions techniques based upon the problem domain characteristics of production and operations management expert systems", Expert Systems, Vol. 18 No. 2, pp. 76-88.
76. Wei, P-L. (2004), "Applying domain knowledge and social information to product analysis and recommendations: An agent-based decision support system", Expert Systems, Vol. 21 No. 3, pp. 138-49.
77. Weiss, S. and Kulikowski, C. (1984), A Practical Guide to Designing Expert Systems, Rowan and Allanheld, Totowa, NJ.
78. Wu, W-Z., Zhang, W-X. and Li, H-Z. (2003), "Knowledge acquisition in incomplete fuzzy information systems via the rough set approach" Expert Systems, Vol. 20 No. 5, pp. 280-287.
79. Yli-Renko, H., Autio, E. and Sapienza, J. (2001), "Social capital, knowledge acquisition and knowledge exploitation in young technology-based firms", Strategic Management Journal, Vol. 22, pp. 578-613.