Building expert systems from the selling scripts of multiple experts

Journal of Services Marketing

Volumn 10, Issue 4, 1996, Pages 6-17

  Ainscough, Thomas L ^a   Decarlo, Homas E ^b   Leigh, Homas W ^c  

^a UNIVERSITY OF MASSACHUSETTS DARTMOUTH   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

Expert systems; Knowledge based systems; Sales training

Indexed keywords

EID: 84986078207     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049610124563     Document Type: Article

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