The locus effect on inertia equity

Journal of Product and Brand Management

Volumn 14, Issue 3, 2005, Pages 206-210

  Ye, Gewei ^a  

^a TOWSON UNIVERSITY   (United States)

Author keywords

Brand loyalty; Loss aversion; Perception; Prices

Indexed keywords

EID: 21344462604     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510601076     Document Type: Article

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