New technologies and cultural consumption - Edutainment is born!

European Journal of Marketing

Volumn 39, Issue 7-8, 2005, Pages 729-736

  Addis, Michela ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Consumer behaviour; Consumption; Culture; Education; Entertainment; Experience

Indexed keywords

EID: 21244485483     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510601734     Document Type: Review

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