Brand loyalties: Rethinking content within global corporate media

Media, Culture and Society

Volumn 27, Issue 3, 2005, Pages

  Murray, Simone ^a,b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Brands; Conglomerates; Content streaming; Media economics; Political economy; Synergy

Indexed keywords

EID: 19944396176     PISSN: 01634437     EISSN: None     Source Type: Journal    
DOI: 10.1177/0163443705053973     Document Type: Review

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