Category management initiatives from the retailer perspective: A study in the Brazilian grocery retail industry

Journal of Purchasing and Supply Management

Volumn 10, Issue 1 SPEC ISS., 2004, Pages 41-51

  Arkader, Rebecca ^a   Ferreira, Clarissa Frossard ^a  

^a FEDERAL UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

Brazilian grocery retail industry; Category management initiatives; Implementation processes in category management

Indexed keywords

EID: 1942475761     PISSN: 14784092     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pursup.2003.11.002     Document Type: Article

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