Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore

International Journal of Information Management

Volumn 25, Issue 3, 2005, Pages 203-213

  Teo, Thompson S H ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Business to consumer; Online marketing; Singapore; Websites

Indexed keywords

INFORMATION TECHNOLOGY; INTERNET; MARKETING; ONLINE SYSTEMS; PURCHASING; RELIABILITY; WEBSITES;

BUSINESS-TO-CONSUMER; ONLINE MARKETING; SERVICE DELIVERY; SINGAPORE;

ELECTRONIC COMMERCE;

EID: 19044368098     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2004.12.007     Document Type: Article

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