Foreign expansion strategy and performance

International Marketing Review

Volumn 19, Issue 4, 2002, Pages 348-368

  Mas Ruiz, Francisco José ^a   Nicolau Gonzálbez, Juan Luis ^a   Ruiz Moreno, Felipe ^a  

^a UNIVERSITY OF ALICANTE   (Spain)

Author keywords

Diversification; Growth; International marketing

Indexed keywords

EID: 19044362949     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210435663     Document Type: Article

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