CASC - A scale for measuring emotional and rational responses to advertising;CASC - Eine skala zur messung emotionaler und rationaler reaktionen auf werbebotschaften

Zeitschrift fur Sozialpsychologie

Volumn 29, Issue 2, 1998, Pages 194-205

  Chaudhuri, Arjun ^a   Buck, Ross ^b  

^a FAIRFIELD UNIVERSITY   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Advertising; Cognition; Emotion; Measurement

Indexed keywords

EID: 0032380880     PISSN: 00443514     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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