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The authors thank an anonymous referee for this suggestion
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The authors thank an anonymous referee for this suggestion.
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21
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18144402806
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The authors have assumed that all FSAs used in the ratings have equal weight. As one referee pointed out, in reality this may not be true. For example, a brand or market share leader may be rated low on other dimensions and therefore be rated as having weak overall FSAs. The authors acknowledge this limitation
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The authors have assumed that all FSAs used in the ratings have equal weight. As one referee pointed out, in reality this may not be true. For example, a brand or market share leader may be rated low on other dimensions and therefore be rated as having weak overall FSAs. The authors acknowledge this limitation.
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