Can statistical modeling help with data mining? A database marketing application for U.S. Hotels

Journal of Hospitality and Leisure Marketing

Volumn 6, Issue 4, 1999, Pages 91-110

  Morrison, Alastair M ^a   Bose, Gautam ^a   O’Leary, Joseph T ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

Customer profiling; Data mining; Hotel marketing; Lodging; Statisitcal modeling

Indexed keywords

EID: 17744368007     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v06n04_07     Document Type: Article

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