No more static

Marketing Research

Volumn 17, Issue 1, 2005, Pages 14-19

  Fisher, Nicholas ^a,b   Lee, Alan ^c   Sparks, Ross ^d  

^a ValueMetrics Australia ^*  (Australia)

^b UNIVERSITY OF SYDNEY   (Australia)

^c UNIVERSITY OF AUCKLAND   (New Zealand)

^d CSIRO   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 17444404918     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

1. Desarbo W.S., K. Jedidi, and I. Sinha (2001), "Customer Value Analysis in Heterogeneous Market," Strategic Management Journal, 22, 845-857.
2. Dransfield S.B., N.I. Fisher, and N.J. Vogel (1999), "Using Statistics and Statistical Thinking to Improve Organizational Performance. International Statistical Review, 67, 99-150.
3. Eggert A. and W. Ulaga (2002), "Customer Perceived Value: A Substitute for Satisfaction in Business Markets?" The Journal of Business and Industrial Marketing, 17, 107-118.
4. Kass., R., ed. (1997), "Proceedings of the 4th Workshop on Case Studies in Bayesian Statistics," held at Carnegie Mellon University, Pittsburgh, Penn. (September 26-27).
5. Pihlens D. and L. Ricci (2002), "Understanding the Drivers of Customer Value: The Fusion of Macro and Micromodeling," Journal of Targeting, Measurement and Analysis for Marketing, 10, 269-281.