A broader view of marketing: Implications for surgeons

Surgical Innovation

Volumn 11, Issue 4, 2004, Pages 281-288

  Kelley, Scott W ^a   Schwartz, Richard W ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF KENTUCKY MEDICAL CENTER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; COMMERCIAL PHENOMENA; CONSUMER; DOCTOR PATIENT RELATION; FINANCIAL MANAGEMENT; HEALTH CARE COST; HEALTH CARE DELIVERY; HEALTH CARE MANAGEMENT; HEALTH CARE PERSONNEL; HEALTH CARE QUALITY; HEALTH ECONOMICS; HEALTH SERVICE; HUMAN; INFORMATION DISSEMINATION; MANAGER; MARKETING; MEDICAL DECISION MAKING; MEDICAL PRACTICE; PATIENT COMPLIANCE; PATIENT SATISFACTION; RESOURCE MANAGEMENT; REVIEW; RISK MANAGEMENT; TRUST;

ADVERTISING; CONSUMER SATISFACTION; ECONOMIC COMPETITION; HUMANS; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL OBJECTIVES; OUTCOME ASSESSMENT (HEALTH CARE); PATIENT SATISFACTION; SENSITIVITY AND SPECIFICITY; SURGERY; TOTAL QUALITY MANAGEMENT; UNITED STATES;

EID: 16844385240     PISSN: 15533506     EISSN: None     Source Type: Journal    
DOI: 10.1177/155335060401100416     Document Type: Review

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