Commentary: Accepting what we can learn from advertising's mirror of desire

British Medical Journal

Volumn 329, Issue 7480, 2004, Pages 1487-1488

  Mansfield, Peter ^a  

^a Healthy Skepticism Inc   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

DRUG MARKETING; HUMAN; IMAGERY; MEDICAL DECISION MAKING; MEDICAL PRACTICE; NOTE; PRIORITY JOURNAL; ADVERTIZING; DRUG INDUSTRY;

DRUG;

ADVERTISING; DRUG INDUSTRY; HUMANS; PHARMACEUTICAL PREPARATIONS;

EID: 16544366344     PISSN: 09598146     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Note

References (7)

1. Scott T, Stanford N, Thompson DR. Killing me softly: myth in pharmaceutical advertising. BMJ 2004;329;1484-7.
2. Mansfield PR. Healthy Skepticism's new AdWatch: understanding drug promotion. Med J Aust 2003;179:644-5.
3. Black H. Dealing in drugs. Lancet 2004;364:1655-6.
4. Scott DK, Ferner RE. "The strategy of desire" and rational prescribing. Br J Clin Pharmacol 1994;37:217-9.
5. Sagarin BJ, Cialdini RB, Rice WB, Serna SB. Dispelling the illusion of invulnerability: the motivations and mechanisms of resistance to persuasion. J Pers Soc Psychol 2002;83:526-41.
6. Sweet M. Doctors and drug companies are locked in "vicious circle." BMJ 2004;329:998.
7. Ogilvy D. Ogilvy an advertising. London: Prion, 1995.